A Google Ads agency in Prayagraj that sets up conversion tracking before spending a rupee — so you know which keyword produced which enquiry, and which enquiry produced a sale.
In short: most underperforming Google Ads accounts in this market fail for the same four reasons — no conversion tracking, broad match with no negatives, traffic sent to a homepage, and slow follow-up. Fix those and the cost per lead usually falls 30 to 50% on the same budget.
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We audit a lot of accounts in this market. The problems repeat, and none of them are about clever bidding.
This is the big one, and it is present in most accounts we look at. Without conversion tracking, Google's algorithm has no idea what a good outcome looks like, so it optimises for the only signal it has: clicks. You end up paying for the cheapest clicks rather than the ones that turn into customers.
Worse, you cannot tell afterwards which keyword produced business. Six months of spend, and no answer to the only question that matters.
Broad match is Google's default, and it is profitable — for Google. Without a disciplined negative keyword list, a coaching institute bidding on "CA coaching" pays for "CA coaching free", "CA coaching jobs", "CA coaching salary" and "CA coaching books PDF". None of those people are enrolling.
We review the search terms report weekly for the first two months and build the negative list from what your money is actually buying.
Someone searches for a specific course and lands on a homepage listing eleven courses. They have to hunt for the thing they wanted. Most don't.
Every campaign gets a landing page built for that search, with one offer, one form and no navigation to wander off through. This alone typically moves conversion rate more than any bid change.
An enquiry answered within five minutes converts at several times the rate of one answered the next day. In most businesses here, form submissions land in an inbox nobody watches, or in a WhatsApp group at 11 PM.
We route every lead to WhatsApp instantly, with an automatic acknowledgement, so the prospect knows they have been heard while they are still interested. That is usually the cheapest conversion improvement available.
We work through manager (MCC) access on an account registered in your name, with your card attached. You see every rupee in real time. If we part ways, the account, its conversion history and everything it has learned stay with you.
Agencies that run clients inside their own account are holding the history hostage. Leaving means starting from zero. Ask any agency you are considering whose name the account will be in, and watch how they answer.
A flat monthly fee, based on how many campaigns there are and how much work they take. Percentage-of-spend models reward the agency for spending more of your money, which is precisely the wrong incentive when your goal is a lower cost per customer.
Category matters far more than city. These are ranges we see in and around Prayagraj — useful for sanity-checking a quote, not a promise:
| Category | Typical cost per lead | What drives it |
|---|---|---|
| Coaching & education | ₹250 – ₹600 | Seasonal. Costs spike in admission months. |
| Clinics & healthcare | ₹200 – ₹500 | Call-heavy. Strong map pack support lowers it. |
| Real estate | ₹800 – ₹2,000 | Qualification matters more than volume. |
| D2C & retail | ₹80 – ₹300 | Judged on ROAS rather than cost per lead. |
| B2B & manufacturing | ₹600 – ₹1,800 | Low volume, high value. Patience required. |
| Home services | ₹150 – ₹450 | Speed of response decides the outcome. |
The number that actually matters is cost per customer, not cost per lead. A ₹900 lead that closes one time in three beats a ₹200 lead that closes one in fifty. That is why we track the enquiry through to the sale rather than stopping at the form submission.
We review your existing account or set up a new one in your name. Competitor ad research, keyword volumes and a budget plan with a target cost per lead, agreed in writing.
Conversion actions, Google Tag Manager, GA4 links, call tracking and WhatsApp click tracking. Nothing goes live until a test conversion records correctly.
One page per campaign, built for that search. Fast on mobile, one clear action, form routed straight to WhatsApp.
Search campaigns first, tightly matched, with a starter negative list. Ad copy tested in pairs from day one.
Weekly search term reviews, bid and budget shifts, new ad variants, landing page tests. Monthly call on cost per lead and what changed.
Paid search tells you within two weeks which keywords actually convert. That is expensive information, and most businesses throw it away. We feed it straight into the SEO programme, so the pages we build organically target terms already proven to produce enquiries — and as those pages start ranking, you can pull budget off the keywords you now get free.
Run separately, you pay twice for the same lesson.
Ad budget is paid by you, directly to Google. These are our management fees.
Search campaigns only. Best for a first campaign.
Search, PMax and remarketing, running together.
Google and Meta together, with SEO underneath.
Minimum recommended ad budget: ₹30,000 a month. Below that a campaign rarely gathers enough data to improve.
Below about ₹20,000 a month there is rarely enough data to optimise with, so the campaign sits in learning mode and the cost per lead never settles. For most local categories ₹30,000 to ₹60,000 a month gives a campaign enough volume to be improved rather than guessed at. High-competition categories such as real estate and medical need more.
No. Your Google Ads account stays in your name with your card attached. We take manager access. Our fee is separate and invoiced by us. If you ever leave, the account, its history and its learning go with you.
Campaigns typically go live in week three, after tracking and landing pages are built, and enquiries usually start within the first week of spending. The first two to four weeks are as much about gathering conversion data as about volume. Cost per lead normally settles by week six.
It varies by category rather than by city — coaching enquiries commonly run ₹250 to ₹600, clinic appointments ₹200 to ₹500, real estate site visits ₹800 to ₹2,000. But the number that matters is cost per customer, not cost per lead, which is why we track the enquiry through to the sale.
In most accounts we audit it is one of four things: conversion tracking was never configured, so the algorithm optimised for clicks; broad match with no negative list burned budget on irrelevant searches; traffic went to a homepage instead of a page built for that search; or nobody followed up fast enough. The account is usually salvageable.
No. A flat monthly fee based on the number of campaigns and the work involved. Percentage models reward an agency for spending more of your money, which is the wrong incentive.
Give us read-only access to your Google Ads account. Within five working days you'll get a written audit of your tracking, your wasted spend, your real cost per lead by campaign, and what we'd change first. No charge, no obligation.
One tap opens WhatsApp with your details already typed. We reply within one working day.