How to do the Keyword Research

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HOW TO DO KEYWORD RESEARCH

KEY – IMPORTANT

WORD – CLUSTER OF LETTER

Key+word – IMPORTANT SENTENCE

Keywords PLAY AN IMPORTANT ROLE IN THE SERARCH ENGINE AND IMPORTANT ROLE IN RANKING OF ANY WEB SITE  , important words/concepts found in your research question or thesis. A quick and dirty way to pull keywords from a research question/thesis is to choose the most important nouns; all other words are irrelevant. The key purpose of keyword research is to gain a deeper insight into your audience; how they search online Keywords are the words and phrases that people type into search engines to find what they're looking for.

 

There is one company name as Marketo, Inc. is an American software company, headquartered in San Mateo, California They releases the report on specific time inteval according to them 60 to 70 % clicks are drop on the site which came on the top of the search result

Suppose if out of 1000 people 600 to 700 audience will click on the click which rank 1st on the seach engine result, that’s why the keyword play an important role in the top ranking of any website on the search result .

 

AS we learned about the buyer persona according to that we get to know that there is 3 type of audience

  • UNAWARE TO AWARE
  • AWARE TO INTEREST
  • INTEREST TO BUYER

KEYWORD research come under the 2nd section which is aware to interest section in which the the audience are already aware and want to know more and he/she is interested in buying of that product and service

 

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WORKING OF SEARCH ENGINES

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HOW THE SEARCH ENGINE WORKS    

A search engine is a web-based tool that enables users to locate information on the World Wide Web. Popular examples of search engines are Google, Yahoo!, and MSN Search. A search engine is a website that allows users to look up information on the World Wide Web (WWW), known as the Internet. The search engine will achieve this by looking at many web pages to find matches to the user’s search inputs.

 

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IMPORTANCE OF DIGITAL MARKETING

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Each company will have different specific goals in mind, that’s why It’s necessary you understand the benefits of digital marketing for businesses, which include:

  • With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones.
  • With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.
  • You can monitor which ads and types of content they have seen shortly before they make a purchase.
  • Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.

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